The Texas Department of Transportation’s annual motorcycle safety campaign, Share the Road: Look Twice for Motorcycles, launches this week and runs through the month of May, which is Motorcycle Safety Awareness Month. I’m reaching out to you to see if you can help promote the campaign through your VFW Motorcycle Group of Texas communications channels.
Attached and below please find several assets that you can share through your digital and social media platforms.
Graphic images for digital/website use
Facebook images (Mom/Dad)
Suggested social media post copy: There’s a life riding on it. #LookTwiceTexas
Video & TV links for use on Facebook or other channels: https://www.dropbox.com/sh/59in39we33c05zh/AACrdJNpdp8fHTwydcCcsNPPa?dl=0
Please contact me if you have any questions. If possible, please let me know how you’re able to use any of these materials to support the campaign. This will be great to include in our final campaign report. Thank you for your support!
Vice President/Outreach Director
Sherry Matthews Advocacy Marketing
200 S. Congress Avenue
Austin, TX 78704
Office: (512) 478-4397
Direct: (512) 600-3773
Share the Road: Look Twice for Motorcycles
As motorcyclists take to Texas roadways this spring, the Texas Department of Transportation (TxDOT) is urging drivers to look twice for motorcycles as part of National Motorcycle Safety Awareness Month in May.
TxDOT’s Share the Road: Look Twice for Motorcycles statewide safety and public awareness campaign aims to decrease fatal motorcycle crashes. On average, a motorcyclist dies every day in a crash on Texas roads. In 2017, 501 motorcyclists were killed in Texas motorcycle crashes, and another 2,101 riders were seriously injured.
Motorcycles are small, they’re hard to see, and it can be difficult to judge their speed and distance. TxDOT asks drivers to safely share the road with motorcyclists by following these tips:
Look twice for motorcycles, especially at intersections.
Always assume motorcycles are closer than they appear to be, and avoid turning in front of an oncoming motorcycle.
Use turn signals and check blind spots before changing lanes.
Avoid following a motorcycle too closely.
Give motorcyclists a full lane.
Obey posted speed limits.